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Shih-Yung Wei,Li-Wei Lin,Su-Rong Yan,Yun-Han Zhang
Pág. 49 - 69
This paper studies the interaction between the exclusive assets of listed companies (except the financial industry) and the performance of listed companies in Taiwan during the 20 years from 1998 to 2017, and studies the changes of the interaction, and d...
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Stacey Sharpe
Pág. 1 - 17
Do firms adjust advertising spending around accounting-based brand scandal events such as fraudulent restatement announcements? To address this question, this study presents an empirical assessment of firm-level advertising spending around fraudulent res...
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Christos Ziakis, Maro Vlachopoulou, Theodosios Kyrkoudis and Makrina Karagkiozidou
The World Wide Web has become an essential modern tool for people?s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by...
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Ioana Olariu,Bogdan Nichifor
A press conference is an important tool of public relations. The primary role of public relations is to manage a company?s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not ...
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John Abernathy, Tom Kubick, Adi Masli
Management theory suggests that the presence of the Chief Marketing Officer in the Top Management Team reflects a corporate emphasis on marketing and customer relations. Finance theory suggests that this emphasis should translate into additional sharehol...
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Jakub Kronenberg and Joanna Mieszkowicz
Corporate marketing departments use trees and forests for advertising and public relations (PR). Trees and forests constitute a tangible symbol of the environment, reinforced by the growing awareness of the role that trees play in preventing climate chan...
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The conduct of modern corporations, particularly multinational enterprises (MNEs), is increasingly linked to broader social values and expectations. Consequently, modern public relations practice appears to extend to non-financial aspects of corporate ac...
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Lim Shiang Shiang, Clarence Anthony Puspanathan, Ninderpal Singh Balwant Singh, Charles Ramendran Subramaniam
Purpose of the study:This study attempt to analyse the frame of online advertisements from Watsons and Guardian. Both companies utilized the similar storyline in advertising its products during the Hari Raya period, however, advertisement from Watsons ha...
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