2   Artículos

Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 4 Par: 0 Año: 2007

Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 38 Num: 4 Par: 0 Año: 2001