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Wei-Li Wu, Yi-Chih Lee
Firms in developing countries generally have lower technological and marketing capabilities compared to firms in developed countries. Joining OEM alliances can help firms with fewer capabilities to learn from their partners and then upgrade their technol...
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Wei-Li Wu, Yi-Chih Lee
Consumers value the advice of others when they are shopping online. Therefore, some high pageview bloggers could have a great influence on a consumers shopping decision. Blog marketing is a new communication tool. Blog trustworthiness, product attitude a...
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Yao-Ting Mao, Kai-Chen Kuo, Ching-En Tseng, Jian-Yin Huang, Yi-Chih Lai, Jia-Yush Yen, Chih-Kung Lee, and Wei-Li Chuang
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