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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Stefano Piacquadio, Dominik Pridöhl, Nils Henkel, Rasmus Bergström, Alessandro Zamprotta, Athanasios Dafnis and Kai-Uwe Schröder
Economic viability of small launch vehicles, i.e., microlaunchers, is impaired by several factors, one of which is a higher dry to wet mass ratio as compared to conventional size launchers. Although reusability may reduce launch cost, it can drive dry an...
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Ioannis E. Livieris, Spiros D. Dafnis, George K. Papadopoulos and Dionissios P. Kalivas
Cotton constitutes a significant commercial crop and a widely traded commodity around the world. The accurate prediction of its yield quantity could lead to high economic benefits for farmers as well as for the rural national economy. In this research, w...
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Dafnis, Athanasios; Kolsch, Holger; Reimerdes, Hans-Gu¨nter
Pág. 153 - 159
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