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Oana ?UGULEA,Andreia Gabriela ANDREI,Claudia STOIAN BOBÂLCA,Adriana MANOLICA
Pág. 641 - 661
Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessi...
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