|
|
|
|
|
Yekti Utami,Jasmine Azhari Findra Kendaga,Aris Kusumo Diantoro,Titik Kusmantini
Pág. 56 - 69
This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample w...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kartika Sari, Dwinita Laksmidewi
Pág. 40 - 48
|
|
|
|
|
|
|
|
|
|
|
Dhian Tyas Untari,Iin Widyastuty
Pág. 5 - 8
The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain that people with high lifestyles often make impulse purchases. Sampling using incidental sampling technique, the number of respondents as many as 100 resp...
ver más
|
|
|
|
|
|
|
|
|
|
|
Muhammad Saif Furqan Abdullah, Yessy Artanti
Pág. 78 - 91
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead pe...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ali Mursid
Pág. in press
Abstract This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesia people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information...
ver más
|
|
|
|
|
|
|
|
|
|
|
Yeyen Pratika,Salahudin Salahudin,Dicky Wisnu Usdek Riyanto,Titiek Ambarwati
Pág. in press
Due to the technology development, the digital payment is becoming more attractive to consumers. This type of payments provides an easy way for consumers to meet their needs. Pay later is currently one of the most attractive digital payments in Indonesia...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mufti Hasan Alfani
Pág. 365 - 377
Advances in internet technology currently make online shopping systems become instant and very popular. This study aims to determine the analysis of the Effect of Prices and Promotions on Impulse Buying in Online Products According to Islamic Economics. ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Riyanto Efendi,Setyabudi Indartono,Sukidjo Sukidjo
Pág. 98 - 104
Impulsive buying is a trait that tends to be found in every individual, especially in the era of industrial revolution 4.0. The term impulsive purchase is a person?s behavior in shopping in a spontaneous, reflective, sudden and automatic manner without k...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ari Fatihatul Hidayah, Agus Wahyudin, Muhsin Muhsin
Pág. 112 - 119
Impulsive buying is a psychoemonic phenomenon that happened to many people's lives in urban areas, especially to teenagers. This is because teens are easily influenced by advertising, lacks frugal thinking, less realistic and impulsive. This study aims t...
ver más
|
|
|
|
|
|
|
|
|
|
|
Achmad Choirul,Yessy Artanti
Pág. in press
Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potent...
ver más
|
|
|
|
|
|