|
|
|
|
|
Ivana ?tulec, Kristina Petljak, Anja Kukor
Pág. 138 - 151
|
|
|
|
|
|
|
|
|
|
|
Waseem Abbas, Zuping Zhang, Muhammad Asim, Junhong Chen and Sadique Ahmad
In the ever-expanding online fashion market, businesses in the clothing sales sector are presented with substantial growth opportunities. To utilize this potential, it is crucial to implement effective methods for accurately identifying clothing items. T...
ver más
|
|
|
|
|
|
|
|
|
|
|
Henrique José Wilbert, Aurélio Faustino Hoppe, Andreza Sartori, Stefano Frizzo Stefenon and Luís Augusto Silva
While there are several ways to identify customer behaviors, few extract this value from information already in a database, much less extract relevant characteristics. This paper presents the development of a prototype using the recency, frequency, and m...
ver más
|
|
|
|
|
|
|
|
|
|
|
Hadiqa Riaz, Umair Baig, Ieva Meidute-Kavaliauskiene and Hassaan Ahmed
This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer?s experience. The role of omnichannel customer behavior in the relation...
ver más
|
|
|
|
|
|
|
|
|
|
|
Tran Hung Nguyen, Xuan Cu Le and Thi Hai Ly Vu
Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retaili...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kamarin Merritt and Shichao Zhao
As e-commerce continues to grow on a rapid scale, the rise of new technological innovations has come about, such as that of live stream commerce, which has risen rapidly throughout China through the successful case of Taobao Live. Therefore, this researc...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kleanthis G. Gatziolis, Nikolaos D. Tselikas and Ioannis D. Moscholios
The World Wide Web is evolving rapidly, and the Internet is now accessible to millions of users, providing them with the means to access a wealth of information, entertainment and e-commerce opportunities. Web browsing is largely impersonal and anonymous...
ver más
|
|
|
|
|
|
|
|
|
|
|
Michele Fiorentino, Marina Ricci, Alessandro Evangelista, Vito Modesto Manghisi and Antonio Emmanuele Uva
The choice of furniture in a retail store is usually based on a product catalog and simplistic product renderings with different configurations. We present a preliminary field study that tests a Multi-Sensory In-Store Virtual Reality Customer Journey (MS...
ver más
|
|
|
|
|
|
|
|
|
|
|
Toyin Adebayo
Pág. 93 - 98
|
|
|
|
|
|
|
|
|
|
|
Mengshuai Zhu, Chen Shen, Yajun Tian, Jianzhai Wu and Yueying Mu
Facing the changes in China?s agricultural products marketing channel, smallholder farmers with different characteristics choose various strategies to obtain more benefits. To analyze factors affecting smallholder farmers? marketing channel choice, we cl...
ver más
|
|
|
|
|
|