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en línea
Mihalj Bakator, Dragan Cockalo, Mila Kavalic, Edit Terek Stojanovic and Verica Gluvakov    
Globalization, Industry 4.0, and the dynamics of the modern business environment caused by the pandemic have created immense challenges for enterprises across industries. Achieving and maintaining competitiveness requires enterprises to adapt to the new ... ver más
Revista: Applied Sciences    Formato: Electrónico

 
en línea
Mihalj Bakator, Dejan Ðordevic, Dragan Cockalo, Srdan Bogetic     Pág. 53 - 64
Research Question: In this paper the effect of consumers? relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers? relationship towards a company develops brand loyalty. In addition, consumer-br... ver más
Revista: Management    Formato: Electrónico

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