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Shueh-Ting Lim, Lee-Yeng Ong and Meng-Chew Leow
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve...
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Kang-Ren Leow, Meng-Chew Leow and Lee-Yeng Ong
The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of p...
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Patience Chew Yee Cheah, Yue Yang and Boon Giin Lee
The class imbalance problem in finance fraud datasets often leads to biased prediction towards the nonfraud class, resulting in poor performance in the fraud class. This study explores the effects of utilizing the Synthetic Minority Oversampling TEchniqu...
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Pengyu Li, Christine Tseng, Yaxuan Zheng, Joyce A. Chew, Longxiu Huang, Benjamin Jarman and Deanna Needell
Classification and topic modeling are popular techniques in machine learning that extract information from large-scale datasets. By incorporating a priori information such as labels or important features, methods have been developed to perform classifica...
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Zhi Chao Ong, Keen Kuan Kong, Shin Yee Khoo, Bee Teng Chew and Yu-Hsi Huang
An alternate renewable energy source, through a piezoelectric vibration energy harvester with a bluff splitter body, could lead to higher efficiency in energy harvesting, through vortex-induced vibration at a near-resonance condition at 20 m/s high wind ...
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Nicholas James, Lee-Yeng Ong and Meng-Chew Leow
Raspberry Pi (Pi) is a versatile general-purpose embedded computing device that can be used for both machine learning (ML) and deep learning (DL) inference applications such as face detection. This study trials the use of a Pi Spark cluster for distribut...
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Jen-Li Chung, Lee-Yeng Ong and Meng-Chew Leow
Human pose estimation (HPE) has become a prevalent research topic in computer vision. The technology can be applied in many areas, such as video surveillance, medical assistance, and sport motion analysis. Due to higher demand for HPE, many HPE libraries...
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Zhou-Yi Lim, Lee-Yeng Ong and Meng-Chew Leow
Online roadshow is a relatively new concept that has higher flexibility and scalability compared to the physical roadshow. This is because online roadshow is accessible through digital devices anywhere and anytime. In a physical roadshow, organizations c...
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Jiaming Chua, Lee-Yeng Ong and Meng-Chew Leow
The increasing cost of healthcare services is accelerating the development of the telehealth system to fulfill the necessity of delivering an efficient and cost-effective remote healthcare services. Moreover, the ageing of the global population and the d...
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Yee-Fan Tan, Lee-Yeng Ong, Meng-Chew Leow and Yee-Xian Goh
Audience attention is vital in Digital Signage Advertising (DSA), as it has a significant impact on the pricing decision to advertise on those media. Various environmental factors affect the audience attention level toward advertising signage. Fixed-pric...
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