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Radu Lixandroiu, Catalin Maican, Gheorghe Epuran, Gabriel Bratucu, Lavinia Dovleac
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Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user?s profile. Based on facial recognition and emotions interpre...
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Daniel Adrian Gârdan,Gheorghe Epuran,Iuliana Petronela Gârdan
The issue of culture consumption is a particular concern within the modern marketing theory. Culture can be seen as representing a body of knowledge, beliefs, values, attitudes, symbols etc, developed in a certain period of time by a group of individuals...
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Iuliana Petronela Gârdan,Daniel Adrian Gârdan,Gheorghe Epuran
In case of dental care consumption, a very special influence will have the social factors. This influence, from the level of consumers? behavior can be analyzed on two distinct levels ? that of normatives impose by the social organization particular for ...
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Dorian Pocovnicu,Madalina Manolache,Gheorghe Epuran
Communication in marketing has always been a continuous conceptual hybrid of input from various domains: marketing, P.R., communication, sociology. With the constant transformation of web 2.0. phenomenon, the demarcation lines between these domains and t...
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Gheorghe Epuran,Luminita Zait,Bogdan Nichifor,Laura Timiras
This paper is based on direct research carried out in the territory of Trotus Valley in order to identify both the absorption capacity in the area, as well as contributing factors and barriers for this process. In fact, the need for the research came fro...
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