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Carolina Godoy, Marianela Denegri, Berta Schnettler, Mauricio Alarcón
Pág. 68 - 81
El objetivo del estudio es analizar el modo en que discursivamente se construye la categoría mujer a partir de anuncios publicitarios ligados a la alimentación. Se recurre al análisis argumental para indagar desde un enfoque discursivo y fe...
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Andrés Chiang Guzmán,Berta Schnettler,Marcos Mora,Mauricio Aguilera
Pág. 210 - 219
In recent years, Chile has been the Chinese market?s main supplier of fresh sweet cherries. The aim of this study was to develop a relational model with two working hypotheses to model Chinese consumer satisfaction with sweet cherries as a...
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Berta Schnettler,Gloria Crisóstomo,Natally Mills,Horacio Miranda,Marcos Mora,Germán Lobos,Klaus G. Grunert
Pág. 17 - 30
In light of the increasing use of nanotechnology in food production, consumer acceptance of sunflower oil produced with nanotechnology or from genetically modified (GM) plants and the conventionally produced raw materials available in Temuco (Araucanía R...
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Marcos Mora, Jacqueline Espinoza, Berta Schnettler, Gemma Echeverría, Stefano Predieri, Rodrigo Infante
Pág. 179 - 190
The quality requirements that consumers consider in their decision to purchase fresh fruit have garnered a great deal of attention from the actors in the fresh fruit productivity chain. This study seeks to identify attributes that could explain how a con...
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Berta Schnettler, Abel González, Richard Avila, Horacio Miranda, José Sepúlveda
Pág. 17 - 28
Considering that attitudes towards biotechnology depend on the type of modification used, a study was performed to determine the importance of the type of Genetic Modification (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Reg...
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Berta Schnettler, Danilo Ruiz, Oriana Sepúlveda, José Sepúlveda, Marianela Denegri
Pág. 239 - 248
Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in ce...
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Berta Schnettler, Oriana Sepúlveda, Danilo Ruiz
Pág. 133 - 144
Genetically modified transgenic foods (TF) have generated considerable debate in developed countries. Therefore, a survey of 400 people was conducted to assess the importance of this variable in consumer decisions regarding the purchase of liquid milk an...
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Berta L. Schnettler, Alfonso Rebollo
Pág. 63 - 74
The unequal distribution of commerce displaces purchase flows from the smaller centers to those with greater commercial facilities in southern Chile, thus, causing the re-routing of commercial expenditures. To determine the effect of the attraction and r...
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L. Gurovich, J. Stern
Pág. 35 - 42
Variabilidad espacial de la velocidad de infiltración del agua en el suelo. I. Generación de datosCiencia e Investigación Agraria, Revista latinoamericana en Ciencias de la Agricultura, está indexada en las siguientes bases de datos: Thomson ISI, Alerta ...
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