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Obukohwo Oba Efayena,Enoh Hilda Olele,Ngozi Patricia Buzugbe
No firm operates in a vacuum without interacting within the immediate environment as well as reacting and counteracting with internal and external forces. Each firm operating in an industry strive to expand its operations gaining more market shares, whil...
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Ali Abou Ali,Alaa Abbass,Nihal Farid
Pág. 63 - 73
This paper inspects the relationship between purchase intention in social media context and relevant factors namely: trust, perceived risk, online behavioral advertising, and social commerce constructs. Using judgmental sampling technique, 384 questionna...
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Efayena Oba Obukohwo,Buzugbe Patricia Ngozi
With most African economies experiencing adverse economic misalignment in recent times, the need of enhancing the growth process cannot be overemphasized. Using a typical Savings-Trade-Fiscal Gap Model, the paper employed panel data estimation method to ...
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Stylianos S. Mamais and George Theodorakopoulos
Online Behavioural Advertising (OBA) enables promotion companies to effectively target users with ads that best satisfy their purchasing needs. This is highly beneficial for both vendors and publishers who are the owners of the advertising platforms, suc...
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Yojiro Oba, Suresh Koppoju, Masato Ohnuma, Yuki Kinjo, Satoshi Morooka, Yo Tomota, Jun-ichi Suzuki, Daisuke Yamaguchi, Satoshi Koizumi, Masugu Sato, Tetsuo Shiraga
Pág. 457 - 463
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Yojiro Oba, Suresh Koppoju, Masato Ohnuma, Toshio Murakami, Hitoshi Hatano, Kaoru Sasakawa, Amane Kitahara and Jun-ichi Suzuki
Pág. 1852 - 1858
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G. Thangavelu, M.G. Colazo, D.J. Ambrose, M. Oba, E.K. Okine and M.K.
Pág. 949 - 957
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K.B.D.P Samarajeewa, Takatsugu Horiuchi and Shinya Oba
Pág. 93 - 99
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