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Andrea Calvagna, Emiliano Tramontana and Gabriella Verga
Social media networks provide an aggregation of news and content, allowing users to share and discuss topics of greatest interest to them. Users can enrich the news by providing context and opinions that are useful to other users. Understanding topics of...
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Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata
Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli...
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Madiha Atiq, Ghulam Abid, Aizza Anwar and Muhammad Fazal Ijaz
Storytelling content is where the facts are conveyed by emotion and that make people more engaged and want to take action or change their surroundings. Stories fascinate people and can easily be remembered compared to the facts alone. The much-hyped feat...
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Nia Sonani
Pág. 1097 - 1105
Social networks in marketing are unavoidable for companies that need excellence. This study explores how informal traders in Jakarta use Instagram as a marketing tool because most of the available literature focuses on small businesses. Screenshots of 30...
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Hendro Priyono,Susi Indriyani
Pág. 16 - 22
The trend of growth in the number of coffee shops in 2021 is relatively increasing, but there is a phenomenon of a decline in coffee shop consumers; this occurs because consumers shift consumption from coffee shops to household consumption, where consume...
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Tatik Rohmawati, Senny Luckyardi
Pág. 1 - 5
The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketin...
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S Luckyardi, C N Albar, N N Supriatna
Pág. 6 - 12
The purpose of this research is to analyse the influence of e-advertising on consumers. The case study was conducted on culinary product by performing literature study method and questionnaires. Purposive sampling technique was used with two criteria nam...
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Nory B. Jones, Patti Miles, Tanya Beaulieu
Pág. 64 - 75
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José Antonio Abreu
Pág. 160 - 161
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