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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Ana Pérez-Escoda, Andrés Barrios-Rubio, Luis Miguel Pedrero-Esteban and Carolina Ávalos
Today?s public sphere is increasingly shaped by a dynamic, global, cross-cutting digital landscape, mostly ruled by social media and algorithms. Individuals are the raw material, the product, in this digital scenario, insofar as they generate and create ...
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Salama Shady, Vera Paola Shoda and Takashi Kamihigashi
This paper presents a comprehensive analysis of the social media posts of prefectural governors in Japan during the COVID-19 pandemic. It investigates the correlation between social media activity levels, governors? characteristics, and engagement metric...
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Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio and Antonio Castillo-Esparcia
The communication of organizations with their audiences has undergone changes thanks to the Internet. Non-Governmental Organizations (NGOs), as influential groups, are no exception, as much of their activism takes place through grassroots digital lobbyin...
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Razieh Karimi, Milad Baghalzadeh Shishehgarkhaneh, Robert C. Moehler and Yihai Fang
This systematic literature review examines the effects of social media use (SMU) and practices (SMPs) on team feedback (TF) and performance (TP) within the context of construction project management. It explores the complex interactions between SMU and S...
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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Antonio Baraybar-Fernández, Sandro Arrufat-Martín and Rainer Rubira-García
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as ?...
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Linpei Zhai and Jae Eun Lee
This study aimed to explore how community disaster resilience can be enhanced via the utilization of ICT resources. Three social media applications were selected. Taking the 2021 Zhengzhou 7.20 rainstorm as an example, questionnaire responses were collec...
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Fahd A. Ghanem, M. C. Padma and Ramez Alkhatib
The rapid expansion of social media platforms has resulted in an unprecedented surge of short text content being generated on a daily basis. Extracting valuable insights and patterns from this vast volume of textual data necessitates specialized techniqu...
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