|
|
|
|
|
Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita
Pág. 191 - 202
|
|
|
|
|
|
|
|
|
|
|
Ana Pérez-Escoda, Andrés Barrios-Rubio, Luis Miguel Pedrero-Esteban and Carolina Ávalos
Today?s public sphere is increasingly shaped by a dynamic, global, cross-cutting digital landscape, mostly ruled by social media and algorithms. Individuals are the raw material, the product, in this digital scenario, insofar as they generate and create ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Jiawei Han, Qingsa Li, Ying Xu, Yan Zhu and Bingxin Wu
Artificial intelligence-generated content (AIGC) technology has had disruptive results in AI, representing a new trend in research and application and promoting a new era of AI. The potential benefits of this technology are both profound and diverse. How...
ver más
|
|
|
|
|
|
|
|
|
|
|
Georg Gartner, Olesia Ignateva, Bibigul Zhunis and Johanna Pühringer
Maps are the culmination of numerous choices, with many offering multiple alternatives. Not all of these choices are inherently guided by default, clarity, or universally accepted best practices, guidelines, or recommendations. In the realm of cartograph...
ver más
|
|
|
|
|
|
|
|
|
|
|
Azizah Assiri and Hassen Sallay
Opportunistic mobile social networks (OMSNs) have become increasingly popular in recent years due to the rise of social media and smartphones. However, message forwarding and sharing social information through intermediary nodes on OMSNs raises privacy c...
ver más
|
|
|
|
|
|
|
|
|
|
|
Linpei Zhai and Jae Eun Lee
This study aimed to explore how community disaster resilience can be enhanced via the utilization of ICT resources. Three social media applications were selected. Taking the 2021 Zhengzhou 7.20 rainstorm as an example, questionnaire responses were collec...
ver más
|
|
|
|
|
|
|
|
|
|
|
Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
ver más
|
|
|
|
|
|
|
|
|
|
|
José Seijas-Díaz,Karla Martell-Alfaro,Enrique Barbachan-Ruales,Cinthya Torres-Silva,Roger Rengifo-Amasifen
This research proposes to determine the relationship between electronic word of mouth and customer loyalty in a company in the Peruvian tourism sector. A basic, quantitative, correlational, non-experimental and cross-sectional study w...
ver más
|
|
|
|
|
|
|
|
|
|
|
Aris Tri Haryanto,Fitri Wulandari
Pág. p.35 - 44
Penelitian ini bertujuan untuk mengetahui dan menganalisis secara empiris pengaruh Social media marketing dan trust terhadap brand affect dan brand loyalty Bank BNI Syariah Cabang Surakarta. Penelitian ini dilakukan dengan mengambil lokasi penelitian pad...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
ver más
|
|
|
|
|
|