|
|
|
|
|
Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nihayatu Aslamatis Solekah,Gancar Premananto,Sri Hartini
Pág. 233 - 252
The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Brett Hamilton,Marlize Terblanche-Smit
AbstractBackground: While alternative fuel vehicles (AFVs) still account for a relatively small percentage of the total vehicle sales, this is set to change as awareness of the impact of car usage on the environment grows among consumers, vehicle-em...
ver más
|
|
|
|
|
|
|
|
|
|
|
Devi Yulia Rahmi,Yolanda Rozalia,Dessi Nelty Chan,Qisthina Anira,Ratni Prima Lita
Pág. 177 - 186
The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecologic...
ver más
|
|
|
|
|
|
|
|
|
|
|
You Kyung Lee
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the...
ver más
|
|
|
|
|
|