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S. Shyam Prasad,Shampa Nandi
Pág. 148 - 159
In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies ...
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Nandi, A.; Neogy, S.
Pág. 95 - 100
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Nandi, A.; Neogy, S.; Roy, D.
Pág. 1 - 8
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Barua, A.; Nandi, A.; Neogy, S.
Pág. 233 - 251
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A. Nandi, S. Neogy, and H. Irretier
Pág. 163 - 181
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S. Nandi, V. Girish Kumar, B.M. Manjunatha, H.S. Ramesh and P.S.P.
Pág. 186 - 196
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Das, A.S.; Nandi, A.; Neogy, S.
Pág. 120 - 139
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Dhananjay Nandi, Vaibhav S. Prabhudesai, E. Krishnakumar, and A. Chatterjee
Pág. -
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A. Nandi and S. Neogy
Pág. 1159 - 1187
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Zhang, X. Friderichsen, A. V. Nandi, S. Ellison, G. B. David, D. E. McKinnon, J. T. Lindeman, T. G. Dayton, D. C. Nimlos, M. R.
Pág. 3077 - 3086
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