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en línea
Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin,Norzalita Abd Aziz     Pág. 155 - 161
In this paper, we propose the role of brand-centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations. By brand ambassadors, we mean employees who are not necessar... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Norzalita Abd Aziz,Bita Najafi,Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin     Pág. 162 - 168
Managing employees? acting or emotional labour strategies is crucial for service organizations to develop a sustainable competitive advantage, such as the airline industry which is seeing fierce competition. This study examined the role of such strategie... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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