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Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita
Pág. 191 - 202
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Seunguk Na, Seokjae Heo, Wonjun Choi, Sehee Han and Cheekyung Kim
This research addresses the factors that impact the acceptance of AI-based technologies or products depending upon firm size in the construction industry, in which various corporates exist. In order to achieve the research goals, a technology acceptance ...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Mengjie Liao, Lin Qi and Jian Zhang
The negative impact of brand negative online word-of-mouth (OWOM) on social images in social media is far greater than the promotion of positive OWOM. Thus, how to optimize brand image by improving the positive OWOM effect and slowing the negative OWOM c...
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Miriam Di Ianni and Giovanna Varricchio
It is well-documented that social networks play a considerable role in information spreading. The dynamic processes governing the diffusion of information have been studied in many fields, including epidemiology, sociology, economics, and computer scienc...
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Fei Wang, Zhenfang Zhu, Peiyu Liu and Peipei Wang
Social networks have attracted a lot of attention as novel information or advertisement diffusion media for viral marketing. Influence maximization describes the problem of finding a small subset of seed nodes in a social network that could maximize the ...
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Canh V. Pham, Hieu V. Duong, Huan X. Hoang and My T. Thai
Competitive Influence Maximization (??????
CIM
) problem, which seeks a seed set nodes of a player or a company to propagate their product?s information while at the same time their competitors are conducting similar strategies, has been paid much attent...
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Ade Perdana Siregar, Ade Titi Nifita
Pág. 47 - 52
The purpose of this study are: (1) identify the influence between the viral marketing against consumer confidence on the attractions of Kampoeng Radja Jambi, (2) identify the influence between the viral marketing and consumer confidence towards the decis...
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Muhammad Ahmad,Juvaria Tariq,Mudassir Shabbir,Imdadullah Khan
Given a network of nodes, minimizing the spread of a contagion using a limited budget is a well-studied problem with applications in network security, viral marketing, social networks, and public health. In real graphs, virus may infect a node which in t...
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Laura Picazo-Sánchez
Pág. 313 - 331
El presente artículo aporta un método de identificación del vídeo de comportamiento viral, designando un contagio natural y diferenciándolo de una campaña de marketing viral. Aborda el comportamiento viral de los vídeos en YouTube respaldado por estudios...
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