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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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Nicoleta Ciucescu,Costel Ceocea,Ovidiu-Leonard Turcu,Andreea Feraru-Prepeli?a,Raluca-Alexandra Ceocea
This paper is a theoretical approach of the importance of functional strategies use by organizations in order to reach set targets. Functional strategies are closely linked to the changing competitive environment. Functional strategies may be the competi...
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Roxana Mironescu,Ovidiu Leonard Turcu,Costel Ceocea
The prerequisite for the smooth functioning of the business risk management is the correct identification. Basically, identifying business risks is fundamental to determine the optimal level of protection for a given activity. If the risk is underestimat...
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Roxana Mironescu,Andreea Feraru,Ovidiu Turcu
The intellectual capital in its dynamic approach focusses on the development of the entropic model, which expresses the dynamic transformation of the theoretical intellectual capital in a concrete and useful intellectual capital. The aim of the present p...
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Petrica Stoica,Ovidiu Leonard Turcu
All organisations are primarily interested in maintaining and increasing intellectual capital assets, and knowledge management represents only a manner of supporting the satisfaction of this interest and of laying stress on this type of assets. A mistake...
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Ovidiu Turcu,Andreea Feraru
Nowadays, businesses are founded on the law of excluded middle and have to make a choice between two paths: they can either choose to evolve and keep pace with the technological trends, or to stagnate and wither just like a flower without water does, and...
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Ovidiu Turcu,Andreea Feraru
Modern management takes particular interest in people, in knowing them from a psychosocial perspective, considering their entire personality. It is based on human-centred systems, solving people?s problems, treating humans as subjects not as objects, so ...
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Costel Ciocea,Ovidiu Turcu
Pág. pp. 17 - 19
The managerial activity becomes more and more complex, together with the development of the markets on both national and international levels. The manager is subject to information pressure that come from the micro and macro-economics field and the way i...
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