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J. Reyneke,R. Abratt,G. Bick
AbstractBrand league tables are becoming very popular as a reflection of the performance of an organisation. Stakeholders also view the ranking of brands as an important yardstick when forming a brand image. This article reviews the available approaches ...
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G. Bick,R. Abratt,D. Möller
AbstractThere has been very little research on customer service in the African continent. This paper determines and analyses customer service expectations of 4035 clients in retail banking across 10 African countries. In addition country differences in c...
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N. S. Alexander,G. Bick,R. Abratt,M. Bendixen
AbstractThe aim of this study was to investigate the impact of the brand and product augmentation on the buyers of industrial tyres. While much has been studied about branding issues in B2C markets, very little research has been conducted in B2B markets....
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G. Bick,R. Abratt,A. Bergman
AbstractThis article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies. The concepts of identity, corporate reputation, corporate branding, and t...
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