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Amy H. I. Lee and He-Yau Kang
Within the competitive global market and fast-advancing technology environment, in order to survive and to succeed, firms need to spontaneously respond to market changes and the uncertainty of customer needs. Therefore, New Product Development (NPD) is e...
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Shui Ming Li and Carman Ka Man Lee
Due to the ever-changing business environment, enterprises are facing unprecedented challenges in their new-product development (NPD) processes, while the success and survival of NPD projects have become increasingly challenging in recent years. Thus, mo...
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Gilson Adamczuk Oliveira, Gisele Taís Piovesan, Dalmarino Setti, Shoji Takechi, Kim Hua Tan and Guilherme Luz Tortorella
Facing the new challenges in production processes, companies should adopt lean and green practices in product development. In SMEs, the application of these practices is more complex. This work explores the maturity of lean?green methodologies in the pro...
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Sonica Rautela
Pág. pp. 187 - 204
The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed dr...
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Jari Sarja
Pág. 40 - 53
Because technology pushed product development projects are risky and failure rates are high, the success factors are valuable knowledge for the management of development-intensive firms. This paper provides a comparison of success factor weighting betwee...
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Volkan Polat,Gary Lynn,Ali Akgün,Onur Emre
Pág. 97 - 111
New product development (NPD) projects are costly, and fragile against failures as compared to other structures. This study has a holistic view of team factors to examine their relationship with team communication. Communication contributes to technical ...
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Eduardo Gomes Salgado, Valério Antonio Pamplona Salomon, Carlos Henrique Pereira Mello, Carlos Eduardo Sanches da Silva
Pág. 35242
The new product development (NPD) becomes more and more critical for the competitiveness, due to increasing internationalization of markets and diversification of products and decreasing life cycle of products. This paper addresses gaps in NPD literature...
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Alexander W. T. Gorrie, Dirk J. Pons, David Maples and Paul D. Docherty
Problem?The conventional view of new product development (NPD) methodologies focuses on marketing and commercial prospects in developed countries. There is a need to identify both the barriers and the enablers to design within a rural context in developi...
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Nader Ale Ebrahim
Pág. 01 - 27
Increased global competitions have urged small and medium enterprises (SMEs) to develop new products faster. Virtual research and development (R&D) teams in SMEs can offer a solution to speed up time-to-market of new product development (NPD). However, f...
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B. C.Y. Lee,F. T.C. Kou
AbstractStudies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD)activities. The pu...
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