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Najahul Kamilah Aminy Sukri, Siti Nur ?Atikah Zulkiffli, Nik Hazimah Nik Mat, Khatijah Omar, Mukhammad Kholid Mawardi and Nur Farah Zafira Zaidi
The objective of this study is to look at how Malaysian small and medium enterprises (SMEs) are applying eco-innovation capabilities in order to sustain their business performance. Eco-innovation capabilities are represented in this study by five differe...
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Manolis Remountakis, Konstantinos Kotis, Babis Kourtzis and George E. Tsekouras
Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies have opene...
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Anak Agung Putu Ayu Inggriyani, R Deni Muhammad Danial, Acep Samsudin
Pág. 1655 - 1662
This study aims to determine the effect of E-commerce marketing capabilities in creating the effectiveness of promotions and competitive strategies carried out on SMEs in the trading sector in Sukabumi City. The research method used is a quantitative met...
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Sanja Mitic, Branko Rakita
Pág. 37 - 46
Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of thi...
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Hanny Nurlatifah,Asep Saefuddin,Marimin Marimin,Heny Suwarsinah
Pág. 295 - 309
The discussion about the formation of competitive advantage in work organizations such as SMEs is still not widely discussed. The current literature still discusses marketing activities in general, not specifically for SMEs. This article aims to find out...
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Simon Malesev, Michael Cherry
The construction industry has not been an early adopter of social media and digital marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless, effectively deployed, digital and social media marketing can be a disruptive force...
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Nadezhda N. Pokrovskaia, Veronika L. Leontyeva, Marianna Yu. Ababkova, Lucio Cappelli and Fabrizio D?Ascenzo
Social isolation during the pandemic contributed to the transition of educational processes to e-learning. A short-term e-marketing education program for a variety of students was introduced in May 2020 and is taught entirely online. A survey was conduct...
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Pág. 1 - 33
This research identifies the scope of enhancing the marketing capability through cluster concept in the light engineering industry (LEI) sub-sector of Bangladesh. This sector suffers from rudimentary problems that have plagued it for ye...
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Hendar Hendar,Alifah Ratnawati,Wan Maziah Wan Ab Razak,Zalinawati Abdullah
This study aims to investigate and examine the mediating role of specialized marketing capabilities (SMC) in the relationship between market intelligence (MI) and business performance (BP) on Indonesia retail fashion SMEs. This study used 330 SMEs with m...
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