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Lyudmyla Tarasovych,Vilma Tamuliene
Pág. 524 - 536
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Bogdan-Mihai Prodea, Cristinel-Petrisor Constantin
Pág. 55 - 67
With the rapid advancement of technology, Augmented Reality has emerged as a promising tool for transforming traditional marketing approaches and engaging consumers in immersive and interactive experiences.This article presents an empirical study aimed a...
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Konstantinos I. Roumeliotis and Nikolaos D. Tselikas
In the present-day digital landscape, websites have increasingly relied on digital marketing practices, notably search engine optimization (SEO), as a vital component in promoting sustainable growth. The traffic a website receives directly determines its...
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Miroslav Cavlin, Nedeljko Prdic, Svetlana Ignjatijevic, Jelena Vapa Tankosic, Nemanja Lekic and Sara Kostic
A competitive business environment pushes beekeepers to the creation of value at a higher level than the competition in a way that is difficult to imitate. In order to survive in a competitive business environment, beekeeping producers must direct their ...
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Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)...
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Manolis Remountakis, Konstantinos Kotis, Babis Kourtzis and George E. Tsekouras
Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies have opene...
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Nia Sonani
Pág. 1097 - 1105
Social networks in marketing are unavoidable for companies that need excellence. This study explores how informal traders in Jakarta use Instagram as a marketing tool because most of the available literature focuses on small businesses. Screenshots of 30...
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Abdel-Aziz Ahmad Sharabati, Shafig Al-Haddad, Mohammad Al-Khasawneh, Natalie Nababteh, Mai Mohammad and Qais Abu Ghoush
People use social media not only for social purposes but also for business purposes. It is used in management and marketing as a tool to manage organizations and market products and services, especially to influence customers? intention and satisfaction....
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Joana Tomás, Deolinda Rasteiro and Jorge Bernardino
In recent years, the use of personal data in marketing, scientific and medical investigation, and forecasting future trends has really increased. This information is used by the government, companies, and individuals, and should not contain any sensitive...
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