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Lucky Kannan,Jebakumar R
Pág. pp. 204 - 213
Many businesses use email as a medium for advertising and they use emails to communicate with their customers. In the email world, the most common issue that remains unresolved even now is spamming or in other terms unsolicited bulk email. Currently, the...
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Mahmoud Yasin,Lucía Porcu,Francisco Liébana-Cabanillas
Pág. 148 - 157
The aim of the present study is to analyze consumer intention to forward online company-generated content (CGC) from the retail banking sector via Facebook, the leading social network, based on a) the mediating effect of attitude to forwarding online CGC...
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Christos Ziakis, Maro Vlachopoulou, Theodosios Kyrkoudis and Makrina Karagkiozidou
The World Wide Web has become an essential modern tool for people?s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by...
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C. Burin,M. Roberts-Lombard,H. B. Klopper
AbstractThe main purpose of the study on which this article is based was to determine the influence of internal marketing on service quality as a means of improving the brand image of staffing agencies. The population of the study was the publicstaffing ...
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Jorge Carlos MORGAN MEDINA,Alfredo Mario MEJÍA RAMÍREZ,Carolina PIZANO NORIEGA
Pág. 347 - 366
In modern world, big changes are occurring in short time frames, business are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in...
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Simona Duhalm
Pág. pp. 39 - 43
Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communi...
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