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Peter Schuhmann, Ryan Skeete, Richard Waite, Prosper Bangwayo-Skeete, James Casey, Hazel A. Oxenford and David A. Gill
Seawater quality is critical for island and coastal communities dependent on coastal tourism. Improper management of coastal development and inland watersheds can decrease seawater quality and adversely impact marine life, human health, and economic grow...
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Yuliya Zaloznova, Nataliia Trushkina
Pág. 27 - 36
Performance features of coal mining enterprises in terms of organization of the marketing activity have been studied, including: constant fluctuations of the market of coal products; economic sensitivity to the irregular demand for coal (surplus or defic...
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Edison Moreno-Cardenas, Yackelin Moreno and Abel I. Barrial-Lujan
The advance of the fifth generation (5G) network globally has completely changed business models, giving rise to the birth of new companies with their business models and the adaptation of existing companies. This change is greatest in developing countri...
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?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility...
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Najahul Kamilah Aminy Sukri, Siti Nur ?Atikah Zulkiffli, Nik Hazimah Nik Mat, Khatijah Omar, Mukhammad Kholid Mawardi and Nur Farah Zafira Zaidi
The objective of this study is to look at how Malaysian small and medium enterprises (SMEs) are applying eco-innovation capabilities in order to sustain their business performance. Eco-innovation capabilities are represented in this study by five differe...
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Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
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Muhammad Ainul Fahmi, Fadila Nurfauzia, Khairanis Yulita, Wina Nurfitriani
Pág. 66 - 77
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Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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