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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Kaida Chen, Hanliang Lin, Yen-Jong Chen, Yue Xu, Shuhui Ding, Yujie Guo and Shuying You
The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significan...
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Hyojae Jung and Chanjin Chung
This study estimates consumers? willingness to pay (WTP) for sustainability turfgrass attributes such as low-input and stress-tolerance attributes, while considering potential trade-off relationships between aesthetic attributes and sustainability attrib...
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Stefan Krajewski, Jan ?ukovskis, Dariusz Gozdowski, Marek Cieslinski and Elzbieta Wójcik-Gront
This study comprehensively analyzed the dynamic landscape of organic farming in the European Union (EU) from 2004 to 2021, investigating the shifts in dedicated agricultural areas influenced by evolving preferences and the priorities of farmers and consu...
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Jay Lillywhite and Chadelle Robinson
U.S. per-capita chile consumption and foreign imports have increased over the last twenty years while domestic production has fallen. To maintain market share, U.S. chile producers must increase crop revenues and/or decrease production expenses. A better...
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Vincenzo Rusciano, Myriam Ruberto, Silvia Baralla, Nunzia Gabriella Fasolino, Emilia Pellegrini and Raffaella Zucaro
Wetlands have a fundamental role in the maintenance and development of the global ecosystem and human health. Assessing the value of Ecosystem Services (ES) that wetlands provide is strictly related to environmental, economic, and social sustainability. ...
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Chun-Rui Wang, Liang-Min Huang, Jia-Yue Yu, Jian-Di Cai and Ta-Jen Chu
Tourist satisfaction is an important reference in destination management decisions, but on-site validation is often lacking. By exploring the relationship between the current situation of recreational fishery and tourism satisfaction evaluation, we can a...
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Yusung An, Hayoung Oh and Joosik Lee
The feedback shared by consumers on e-commerce platforms holds immense value in marketing, as it offers insights into their opinions and preferences, which are readily accessible. However, analyzing a large volume of reviews manually is impractical. Ther...
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Amy H. I. Lee and He-Yau Kang
Within the competitive global market and fast-advancing technology environment, in order to survive and to succeed, firms need to spontaneously respond to market changes and the uncertainty of customer needs. Therefore, New Product Development (NPD) is e...
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Hyunsoo Jang, Jisu Lee, Sebin Won, Yeeun Kim, Miae Doo, Inyong Kim and Jung-Heun Ha
This study investigated the impact of incorporating Cissus quadrangularis (CQ) powder into Yanggaeng, a traditional Korean food, focusing on its functional properties. This study examined the proximate composition, physicochemical characteristics, antiox...
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