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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Tenzin Norbu, Joo Yeon Park, Kok Wai Wong and Hui Cui
Blockchain technology has become significant for financial sectors, especially digital payment systems, offering enhanced security, transparency, and efficiency. However, there is limited research on the factors influencing user trust in and acceptance o...
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Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
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Guangjie Lv, Caixia Song, Pengmin Xu, Zhiguo Qi, Heyu Song and Yi Liu
In recent years, with the frequent crises of trust in the food industry, food safety issues have become an issue of particular concern to consumers. The traditional agricultural food logistics and transportation model can no longer guarantee the traceabi...
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Milica Nikolic, Milica Maricic, Dejana Nikolic
Pág. 25 - 36
Research Question: The paper develops a conceptual model for exploring the factors which impact the consumers' word of mouth (WOM) and willingness to pay (WTP) for products and services of socially responsible companies. Motivation: The paper is based on...
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Yoon Joo Park and Sung Joon Yoon
The rapid advances in information and communications technologies, combined with increased social awareness of today?s consumers, ushered in transformation in consumers? purchase behavior. This big shift away from the traditional ownership-based economy ...
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Muhammad Fadel Diva,Atik Aprianingsih
Pág. 301 - 311
Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influ...
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Shahida Anusha Siddiqui, Sipper Khan, Misbah Murid, Zarnab Asif, Natalya Pavlovna Oboturova, Andrey Ashotovich Nagdalian, Andrey Vladimirovich Blinov, Salam A. Ibrahim and Seid Mahdi Jafari
Environmentally intense and negative consequences relateing to conventional meat production systems have induced some actors to suggest alternative meat sources. Diseases carried by animals, human perception of cruelty to animals, and public health conce...
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Jaeun Seo, Daeho Lee and Inyoung Park
Despite the high expectations of the voice shopping market, the impact of reviews and product types on voice commerce has yet to be explored. The purpose of this study is to investigate the effect of reviews and product types on users? trust and purchase...
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Simone Blanc, Valentina Maria Merlino, Alice Versino, Giulia Mastromonaco, Antonina Sparacino, Stefano Massaglia and Danielle Borra
Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL s...
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