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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Vicente León-Martínez, Clara Andrada-Monrós, Elisa Peñalvo-López and Juan Ángel Saiz-Jiménez
The main objective is to propose a calculation method for assessing the benefits of individual domestic prosumers in self-consumption and economic savings when managing their own energy resources. The paper applies the demand-side management concept in t...
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Ioan Sebastian Bruma, Alexandra Raluca Jelea, Steliana Rodino, Patricea Elena Bertea, Alina Butu and Mihai Alexandru Chi?ea
Organic farming, characterised by environmentally friendly and sustainable agricultural practices, has gained significant attention throughout the years due to its potential to address critical issues such as food security, environmental sustainability, ...
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Chin-Shyang Shyu, Chun-Chang Yen and Cheng-Sheng Lin
Affected by advances in artificial intelligence and awareness of green environmentalism, consumers? purchasing behavior of fresh agricultural products has been transformed. New agricultural value chains are being created, such as the new retail model. Th...
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Richard Orozco and Philipp Grundmann
New business opportunities based on grassland and green fodder present a promising avenue to realize the transition towards a circular and sustainable bio-based economy. Yet, such potential remains largely untapped and grass-based products and businesses...
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Yang-Im Lee and Peter R. J. Trim
To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the informati...
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Jorge A. M. Pereira, Cristina V. Berenguer, Carolina F. P. Andrade and José S. Câmara
Food supply disruption and shortage verified during the current pandemic events are a scenario that many anticipate for the near future. The impact of climate changes on food production, the continuous decrease in arable land, and the exponential growth ...
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Raluca-Alexandra Ceocea,Costel Ceocea,Ovidiu-Leonard Turcu,Nicoleta Ciucescu,Andreea Feraru-Prepeli?a
As the COVID-19 pandemic affected the entire world, companies had to develop new techniques and practices to adapt to digital transformation, there came a need for change, for a restructuring of organizational management policy with reference to marketin...
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Dragana Toma?evic, Dragana Ga?evic, Marija Vranje?
Pág. 1 - 12
Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and i...
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