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Enrique Carlos Bianchi, Gaspar Gracia Daponte, Cristian Canziani
Pág. 3 - 21
For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies?B corporations, purpose-driven brands and marketing, and cause-related marketing?focus predominantly on supply.The present study seeks to ...
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Daniela Craveiro, Sibila Marques, Ana Marreiros, Ruth Bell, Matluba Khan, Cristina Godinho, Sonia Quiroga and Cristina Suárez
PROVE is a Portuguese program that empowers small-scale farmers organized into local networks to directly commercialize baskets of locally produced fruits and vegetables to consumers. This study applied a post-test-only non-equivalent group design to eva...
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Saem Lee, Trung Thanh Nguyen, Hyun No Kim, Thomas Koellner and Hio-Jung Shin
In South Korea, the Soyang Lake is an important source of drinking water to the metropolitan areas including Seoul. However, water quality problems in the Soyang Lake have still remained due to chemical contaminations attributed to conventional farming p...
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Nicolás C. Bronfman, Pamela C. Cisternas, Esperanza López-Vázquez, Cristóbal de la Maza and Juan Carlos Oyanedel
Environmental protection and restoration are some of the major challenges faced by our society. To address this problem, it is fundamental to understand pro-environmental behaviors in the population, as well as the factors that determine them. There are,...
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Ana Castillo-Martinez, Alberto Gutierrez-Escolar, Jose-Maria Gutierrez-Martinez, Jose M. Gomez-Pulido and Eva Garcia-Lopez
A significant decrease in water consumption has been achieved in recent years thanks to different campaigns run by different institutions in Spain. However, most citizens do not have a very clear idea about whether or not they are efficiently using water...
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Alberto Gutierrez-Escolar, Ana Castillo-Martinez, Jose M. Gomez-Pulido, Jose-Maria Gutierrez-Martinez and Eva Garcia-Lopez
The objective of this paper is to describe a developed model and its corresponding application, known as System to Evaluate the Water Consumption at Home (SEWAT). The aim is to create a new model to evaluate the efficiency of water consumption. Thanks to...
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Dorian Pocovnicu,Madalina Manolache,Gheorghe Epuran
Communication in marketing has always been a continuous conceptual hybrid of input from various domains: marketing, P.R., communication, sociology. With the constant transformation of web 2.0. phenomenon, the demarcation lines between these domains and t...
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Radnovic Branislav,Milena Ilic,Zoran D. Zivkovic
Pág. 74 - 87
The world must be developed according to the needs of people, but with the obligation of sustainable development as a comprehensive process that depress all aspects of life, at all levels.Sustainable development is about making models in a qualitative wa...
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Shane Fudge and Michael Peters
This paper explores the politics around the role of agency in the UK climate change debate. Government interventions on the demand side of consumption have increasingly involved attempts to obtain greater traction with the values, attitudes and beliefs o...
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