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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Bogdan-Mihai Prodea, Cristinel-Petrisor Constantin
Pág. 55 - 67
With the rapid advancement of technology, Augmented Reality has emerged as a promising tool for transforming traditional marketing approaches and engaging consumers in immersive and interactive experiences.This article presents an empirical study aimed a...
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Zhi Dou, Changsheng Mi, Haikong Lu and Hui Gao
In recent years, rice?crayfish integrated farming has expanded rapidly in the Hongze Lake district of China as the booming consumer market of crayfish. However, the current rice cultivation technology limits rice yield and the economic profits of rice?cr...
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Weijun Liu, Zhipeng Hao, Wojciech J. Florkowski, Linhai Wu and Zhengyong Yang
The world?s growing population requires an adequate supply of protein to maintain food security, but animal protein production is limited by the finite resources of land, fresh water, and ocean capacity. Several meat substitutes offer protein alternative...
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Dimitrios K. Moutopoulos, Vasileios Minasidis, Athina Ziou, Alexandra S. Douligeri, George Katselis and John A. Theodorou
Greece exhibits the lowest seafood per capita consumption amongst European Mediterranean countries, and the investigation of consumer attitudes to new seafood products would bridge the gap among producers and consumers by promoting the vertical integrati...
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You-Kyung Lee,Charles A. Robb
AbstractPurpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distincti...
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Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ...
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Endang Siswati, Muslichah Erma Widiana
Pág. 22 - 27
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Naan Ju and Kyu-Hye Lee
Despite positive expectations from different organizations, smart clothing has not spread to the public. This study surveyed 320 adults to identify multiple obstacles arising from the adoption of smart clothing. As a result, perceived risks and unavailab...
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Aimee Peta Waterson, Lebogang Mototo, Tinashe Chuchu
Pág. 11 - 21
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