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Qinyu Hu, Xiaomei Zhang, Fangqi Li, Zhushou Tang and Shilin Wang
Application marketplaces collect ratings and reviews from users to provide references for other consumers. Many crowdturfing activities abuse user reviews to manipulate the reputation of an app and mislead other consumers. To understand and improve the e...
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Yusung An, Hayoung Oh and Joosik Lee
The feedback shared by consumers on e-commerce platforms holds immense value in marketing, as it offers insights into their opinions and preferences, which are readily accessible. However, analyzing a large volume of reviews manually is impractical. Ther...
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Ye Yuan, Wang Wang, Guangze Wen, Zikun Zheng and Zhemin Zhuang
Product reviews provide crucial information for both consumers and businesses, offering insights needed before purchasing a product or service. However, existing sentiment analysis methods, especially for Chinese language, struggle to effectively capture...
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Glen Morris, Shawn Ehlers and John Shutske
Agricultural biosecurity is a pressing global issue that must be given continuous attention by researchers, producers, consumers, and government agencies responsible for food security. This article examines the relevant literature specifically related to...
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Sangjae Lee
Online streaming contents are creating greater service uncertainty, as consumers need to experience such contents before making a decision to continue to purchase them. Few studies have investigated the interaction between eWOM (online word-of-mouth) and...
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Aman Ullah, Khairullah Khan, Aurangzeb Khan and Shoukat Ullah
The trend of E-commerce and online shopping is increasing rapidly. However, it is difficult to know about the quality of items from pictures and videos available on the online stores. Therefore, online stores and independent products reviews sites share ...
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Jaeun Seo, Daeho Lee and Inyoung Park
Despite the high expectations of the voice shopping market, the impact of reviews and product types on voice commerce has yet to be explored. The purpose of this study is to investigate the effect of reviews and product types on users? trust and purchase...
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Najwa AlGhamdi, Shaheen Khatoon and Majed Alshamari
User-generated content on numerous sites is indicative of users? sentiment towards many issues, from daily food intake to using new products. Amid the active usage of social networks and micro-blogs, notably during the COVID-19 pandemic, we may glean ins...
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Hanyang Luo, Wanhua Zhou, Wugang Song and Xiaofu He
In the context of e-commerce, online travel agencies often derive useful information from online reviews to improve transactions. Based on the dispute on the usefulness of different types of reviews and social exchange theory, this study investigates how...
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Matthew Spradling, Jeremy Straub and Jay Strong
So-called ?fake news??deceptive online content that attempts to manipulate readers?is a growing problem. A tool of intelligence agencies, scammers and marketers alike, it has been blamed for election interference, public confusion and other issues in the...
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