2.314   Artículos

 
en línea
Monicah Mugambi, Robert Obuba     Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio     Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan     Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Elze Rudiene,Mangirdas Morkunas     Pág. 347 - 355

 
en línea
Krystyna Niziol     Pág. 37 - 45
The paper aims to analyse selected legal and economic issues connected with control of concentration in the banking sector in Poland. The antitrust law aims to counteract the monopolisation of the market. Undertakings, including banks, can take actions w... ver más
Revista: Research Papers in Economics and Finance    Formato: Electrónico

 
en línea
Alif Huazam     Pág. 1 - 7
 Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Ridzal Hasim    
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita     Pág. 191 - 202
Revista: Journal of Business Studies and Management Review    Formato: Electrónico

 
en línea
Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri     Pág. 288 - 293
Revista: Journal of Business Studies and Management Review    Formato: Electrónico

 
en línea
Ronny Yudhi Septa Priana, Tri Djoko Sulistiyo, Theresia, Theresia     Pág. 294 - 302
Revista: Journal of Business Studies and Management Review    Formato: Electrónico

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