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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Zimei Zhang, Jianwei Xiao, Wenjie Wang, Magdalena Zielinska, Shanyu Wang, Ziliang Liu and Zhian Zheng
Angelica sinensis (Oliv.) Diels, a member of the Umbelliferae family, is commonly known as Danggui (Angelica sinensis, AS). AS has the functions of blood tonic, menstrual pain relief, and laxatives. Accurate classification of AS grades is crucial for eff...
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Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
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Babak Nemat, Mohammad Razzaghi, Kim Bolton and Kamran Rousta
It is widely acknowledged that environmental impacts from packaging waste depend on how consumers sort this waste fraction. In this research, ?design for sustainable behavior? (DfSB) strategies are used to improve a cream packaging design that can suppor...
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Yolanda Valdés-Rodríguez, Jorge Hochstetter-Diez, Jaime Díaz-Arancibia and Rodrigo Cadena-Martínez
Software development must be based on more than just the experience and capabilities of your programmers and your team. The importance of obtaining a quality product lies in the risks that can be exploited by software vulnerabilities, which can jeopardiz...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Bronwin Patrickson, Mike Musker, Dan Thorpe, Yasmin van Kasteren, Niranjan Bidargaddi and The Consumer and Carer Advisory Group (CCAG)
Advancements in digital monitoring solutions collaborate closely with electronic medical records. These fine-grained monitoring capacities can generate and process extensive electronic record data. Such capacities promise to enhance mental health care bu...
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William Hurst, Orestis Spyrou, Bedir Tekinerdogan and Caspar Krampe
As a concept that is somewhat under emergence, the notion of the Metaverse varies across different academic articles. Yet there is a shared view on the benefits to its ongoing implementation, particularly for digital art, where the technology can provide...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Alexandre Costa Henriques, Thiago Barros Murari, Jennifer Callans, Alexandre Maguino Pinheiro Silva, Antonio Lopes Apolinario, Jr. and Ingrid Winkler
This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we defi...
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