|
|
|
|
|
Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
ver más
|
|
|
|
|
|
|
|
|
|
|
Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
ver más
|
|
|
|
|
|
|
|
|
|
|
Thao-Trang Huynh-Cam, Venkateswarlu Nalluri, Long-Sheng Chen and Yi-Yi Yang
Traditional data-driven feature selection techniques for extracting important attributes are often based on the assumption of maximizing the overall classification accuracy. However, the selected attributes are not always meaningful for practical problem...
ver más
|
|
|
|
|
|
|
|
|
|
|
Jihan Nurul Rachman, Nor Norisanti, Acep Samsudin
Pág. 981 - 992
Before making a decision, investors will analyze the company's performance first, one of the ratios used by investors to measure the level of success of a company's performance in assessing shares, the difficulty of investors regarding the valuation of u...
ver más
|
|
|
|
|
|
|
|
|
|
|
Fabián Cuesta,Gabriela Paida,Irene Buele
Pág. 63 - 71
Neuromarketing has evolved in marketing practices, especially in the study of consumer behavior; however, in Ecuador this technique is still unknown, because they are limited to traditional marketing. The current research aims to determine the influence ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Sarath Simsiri,Ratananaphadol Smitinand,Mana Eiambua
Pág. 183 - 189
The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that...
ver más
|
|
|
|
|
|
|
|
|
|
|
Dodi Agusra
Pág. 106 - 117
Companies must be responsive in addressing consumer behavior by anticipating changes and retaining consumers so that consumers are loyal. The aim of this research was to determine the effect of products and prices on consumer?s purchasing decisions Mamas...
ver más
|
|
|
|
|
|
|
|
|
|
|
Xiaodong Zhu and Lingfei Yu
Consumers focus on level of service while purchasing electronic products. This study focuses on consumer buying behavior. We determine the Stackelberg outcome for a market when a durable electronic product has three different forms: new product, remanufa...
ver más
|
|
|
|
|
|
|
|
|
|
|
Eihab Fathelrahman and Aydin Basarir
The objective of this research was to study the behavior and attitudes of consumers from the United Arab Emirates towards using the World Wide Web (WWW) for ordering food online, as well as their perception of social media?s (e.g., Facebook, Twitter, Ins...
ver más
|
|
|
|
|
|
|
|
|
|
|
Chi-Hung Lo
The factors that affect a consumer when making a purchase decision include product function, quality, and price. Different products might feature similar functional performance although they are designed and manufactured by different vendors. The most de...
ver más
|
|
|
|
|
|