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Didem P. Aykas and Luis Rodriguez-Saona
In this study, we introduce an approach for quickly profiling the nutritional content of fruit juices by using a portable Fourier transform mid-infrared (FT-IR) device. This method enables real-time prediction and simultaneous analysis of key components,...
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Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
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Yusung An, Hayoung Oh and Joosik Lee
The feedback shared by consumers on e-commerce platforms holds immense value in marketing, as it offers insights into their opinions and preferences, which are readily accessible. However, analyzing a large volume of reviews manually is impractical. Ther...
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Chun-Rui Wang, Liang-Min Huang, Jia-Yue Yu, Jian-Di Cai and Ta-Jen Chu
Tourist satisfaction is an important reference in destination management decisions, but on-site validation is often lacking. By exploring the relationship between the current situation of recreational fishery and tourism satisfaction evaluation, we can a...
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Amy H. I. Lee and He-Yau Kang
Within the competitive global market and fast-advancing technology environment, in order to survive and to succeed, firms need to spontaneously respond to market changes and the uncertainty of customer needs. Therefore, New Product Development (NPD) is e...
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Bettina-Cristina Buican, Lucia Cintia Colibaba, Camelia Elena Luchian, Stamatina Kallithraka and Valeriu V. Cotea
Over the past few decades, there has been a notable paradigm shift worldwide, affecting people?s preferences and decisions regarding both food and beverage options. These factors have sparked a newfound fascination among winemakers, wine enthusiasts, and...
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Tedy Purwanto, Hartelina Hartelina, Hawignyo Hawignyo
Pág. 45 - 54
A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This ...
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Isha Kharub, Michael Lwin, Aila Khan, Omar Mubin and Suleman Shahid
This exploratory study examines the effectiveness of social robots? ability to deliver advertising messages using different ?appeals? in a business environment. Specifically, it explores the use of three types of message appeals in a human-robot interact...
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Omar Sedeeq Yousif, Rozana Zakaria
Highway concessionaires in Malaysia spend considerable assets in collecting, analysing and controlling different forms of data during highway projects? life cycle. Considering this massive investment, nowadays the data use and information system reliabil...
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