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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Lidya Pusparina Sirait, Syahmardi Yacob, Agus Solikhin
Pág. 275 - 280
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Ana Martí-Testón, Adolfo Muñoz, Luis Gracia and J. Ernesto Solanes
In recent years, there has been a surge of Metaverse applications and tools striving to capture the attention of both the general public and businesses, with a particularly strong potential within the tourism sector. However, there has been significant c...
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André Teixeira Silva, Sérgio Pedro Duarte, Sandra Melo, Adriana Witkowska-Konieczny, Michele Giannuzzi and António Lobo
This study explores attitudes towards urban air mobility (UAM) for e-commerce deliveries. UAM, which utilizes drones, has the potential to revolutionize transport services and logistics, leading to economic benefits and reductions in congestion and pollu...
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Anak Agung Putu Ayu Inggriyani, R Deni Muhammad Danial, Acep Samsudin
Pág. 1655 - 1662
This study aims to determine the effect of E-commerce marketing capabilities in creating the effectiveness of promotions and competitive strategies carried out on SMEs in the trading sector in Sukabumi City. The research method used is a quantitative met...
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Garry Yuesa Rosyid
Pág. 25 - 31
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Carolina Gonzalez Redondo
Pág. 203 - 219
El trabajo se pregunta por la participación de los desarrolladores inmobiliarios en los procesos de renovación urbana. Para ello, analiza las estrategias desplegadas por estos actores en una política de renovación impulsada por el gobierno local en el ba...
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Maria Ulpah, Erry Sunarya, Asep Muhamad Ramdan
Pág. 999 - 1006
This study aims to determine the effect of entrepreneurial orientation and innovation variables on marketing performance. This study uses quantitative methods. The population in this study is the owner of MSME cake in the city of Sukabumi and the sample ...
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Hana Qurota A'yun, Asep Muhammad Ramdan, Nor Norisanti
Pág. 1284 - 1291
The research was aimed at determining the mediation?s influence of customer value in the relationship of Media Social Marketing of Brand Equity. The methods used in the research were descriptive-associative and cluster sampling method. Spreading ou...
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Mochammad Maulana Hasan Jaelani, R Deni Muhammad Danial, Asep Muhammad Ramdan
Pág. 1485 - 1491
The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research meth...
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