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Saksuriya Traiyarach and Jantima Banjongprasert
Export competitiveness is an important factor for national development and economic growth. The craft product market is one of the commodities with high growing value. Thus, many craft product companies are encouraged to export their products to foreign ...
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Asep Rokhyadi Permana Saputra,Tulus Haryono,Wisnu Untoro
Pág. 52 - 61
The strategy is now essential for a company, especially in the dynamic era as it is today. A good strategy is needed to overcome the business issues, but it must also prioritize environmental factors. The strategy used in this study was adopted from gene...
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Xiaodong Zhu and Lingfei Yu
Consumers focus on level of service while purchasing electronic products. This study focuses on consumer buying behavior. We determine the Stackelberg outcome for a market when a durable electronic product has three different forms: new product, remanufa...
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Muhammad Yunus Amar
Pág. 343 - 350
In the last decade, many researchers have conducted studies on the efforts to improve corporate performance through the stimulation of specific business strategy approach. This study aims to analyze the effect of product differentiation strategy on opera...
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Donseung Choi, Eunho Cho
Existing studies showed inconsistent results for the relationship between international diversification (ID) and firm value. Thus, we primarily examine whether each MNCs product strategy moderates the relationship between ID and firm value. The results s...
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M. Dülger,G. Alpay,C. Yilmaz,M. Bodur
AbstractThis paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter?s generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ul...
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Ai-Lin Teo, Goran Runeson
Pág. 14 - 23
This paper deals with different aspects of differentiation as a strategy to maintain growth and profitability in a rapidly changing environment. The specific aim of the study was to establish constraints in the use of product differentiation as a survivo...
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