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Yee-Fan Tan, Lee-Yeng Ong, Meng-Chew Leow and Yee-Xian Goh
Audience attention is vital in Digital Signage Advertising (DSA), as it has a significant impact on the pricing decision to advertise on those media. Various environmental factors affect the audience attention level toward advertising signage. Fixed-pric...
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Jian Yang and Chunxiao Xing
In the era of the digital economy, data has become a new key production factor, and personal data represents the monetary value of a data-driven economy. Both the public and private sectors want to use these data for research and business. However, due t...
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Olof Moen
Pág. 861 - 873
The efficiency of a transport system is dependent on how resources in the system are utilized. The freight transport sector in Sweden is fragmented, composed predominantly of small operators affiliated with intermediary companies that handle sales and co...
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ANDREAS KARAOULANIS
Pág. 2532 - 2535
Digital products are the dominant force of tomorrow. Under this reality, companies need to take under consideration many new paragons in order to determine their pricing policy, which is quite different than the traditional one when we come to digital pr...
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