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Oriol Borrás-Gené, Lucía Serrano-Luján and Raquel Montes Díez
Public virtual profiles arose with the evolution of the web and its related technologies. The individual virtual profiles leave a digital footprint that serves as a showcase of the individual. The analysis and management of what is known as digital ident...
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Riki Riki,Wahdiyat Moko,Atim Djazuli
Pág. 33 - 42
Abstract: This study aims to understand and explore the political marketing strategy of SAMATAU's campaign team in winning the political competition at the local level. Using a single Holistic interpretative case study (Robert K Yin, 2011), on the campai...
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Alexandra VI?ELAR
Pág. 257 - 268
Building a personal brand in this modern age, where technology and social platforms redefine the way individuals interact, has become a necessity, especially for the young generation Z which are increasingly involved in the online medium. A personal bran...
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KURNIAWATI HASTUTI DEWI
Pág. 533 - 588
Personal political branding becomes an important element in political contestation under the new direct democracy in Indonesia. In the male-dominated political atmosphere, it is interesting to analyze creation and development of personal political brandi...
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ARWANTO ARWANTO
Pág. 1 - 26
The Mayor of Bandung, Ridwan Kamil, has reformed his government. It is now the best performing city in Indonesia, and mainly through the use of technology such as social media. This paper focuses on the use of his social media account to increase transpa...
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RAMADHAN FEBRIAN ANSHARI,SETYASTUTI YUANITA,MAULINA NOVARIA
Pág. 432 - 456
This research aimed was the grid of personal branding image of Anies Baswedanthrough Facebook and Twitter account on Banjarmasin society. This researchused quantitative approach with descriptive type. The population was Banjarmasin society aged 17-24 yea...
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Brîndusa-Mariana Amalancei
A form of (self-)promotion but also an authentic strategic choice, the personal brand has become a topical preoccupation of marketing specialists. Personal branding or self-marketing represents an innovative concept that associates the efficiency of pers...
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Andreia Gabriela ANDREI,Adriana ZAI?
Pág. 472
Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned a...
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