2   Artículos

The Impact of Customer Relationship Management Implentation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 6 Par: 0 Año: 2009

Evaluating the Financial Impact of Branding Using Trademarks: a Framework and Empirical Evidence.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 6 Par: 0 Año: 2009