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Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita
Pág. 191 - 202
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Angélica Nataly Mena, David Gerardo Cardozo Ramones, Jenifer Beatriz Rojas Ortiz, MSc.
Pág. 172 - 192
La intención de este artículo fue analizar la gamificación como herramienta de promoción digital en las empresas de moda marabinas. El tipo de investigación se catalogó como descriptiva, con un diseño no experimental, transeccional de campo. Con respecto...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Antonio Baraybar-Fernández, Sandro Arrufat-Martín and Rainer Rubira-García
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as ?...
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Neelakandan Subramani, Sathishkumar Veerappampalayam Easwaramoorthy, Prakash Mohan, Malliga Subramanian and Velmurugan Sambath
Twitter, Instagram and Facebook are expanding rapidly, reporting on daily news, social activities and regional or international actual occurrences. Twitter and other platforms have gained popularity because they allow users to submit information, links, ...
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Fariba Lotfi, Amin Beheshti, Helia Farhood, Matineh Pooshideh, Mansour Jamzad and Hamid Beigy
In our digital age, data are generated constantly from public and private sources, social media platforms, and the Internet of Things. A significant portion of this information comes in the form of unstructured images and videos, such as the 95 million d...
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Daria Terenteva, Dmitry Rodionov, Olga Konnikova and Evgenii Konnikov
The problem of consumerism is very relevant in the global context, as it is directly linked to the deteriorating ecological situation. Since the physical and digital environments are closely linked, the authors try to explore their interdependence in the...
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Madiha Atiq, Ghulam Abid, Aizza Anwar and Muhammad Fazal Ijaz
Storytelling content is where the facts are conveyed by emotion and that make people more engaged and want to take action or change their surroundings. Stories fascinate people and can easily be remembered compared to the facts alone. The much-hyped feat...
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Antonio Díaz Lucena, Victoria Mora de la Torre
Pág. 71 - 81
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Sofia Vlachou and Michail Panagopoulos
Social media is the most popular canvas to engage with art. In this study, we provide a different angle, on how an artistic installation on a world-renowned monument?such as Paris? Arc de Triomphe?can emotionally affect viewers and potentially increase t...
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