2   Artículos

 
en línea
Cristina Cîrtita-Buzoianu    
The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of ... ver más
Revista: Studies and Scientific Researches: Economics Edition    Formato: Electrónico

 
en línea
Cristina Cirtita-Buzoianu    
This paper aims to analyze the image and identity of political actors during an electoral campaign, as these two elements are defining for political marketing in attracting and convincing voters. With that in mind we will monitor the image of the two can... ver más
Revista: Studies and Scientific Researches: Economics Edition    Formato: Electrónico

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