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Atilla Wohllebe,Phyllis Dirrler,Szilárd Podruzsik
Pág. pp. 153 - 164
With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade....
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Atilla Wohllebe,Florian Ross,Szilárd Podruzsik
Pág. pp. 124 - 139
Mobile apps have become massively more important in the retail sector in recent years. A central challenge for retailers is the acquisition of new users for their mobile apps. A potentially interesting target group for this can be a company's existing, s...
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Atilla Wohllebe,Thomas Stoyke,Szilárd Podruzsik
Pág. pp. 180 - 196
With the spread of mobile smartphone apps among consumers, they have also become increasingly important for e-commerce companies in recent years to attract customers. A central challenge in the use of smartphone apps by companies is the acquisition and a...
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