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P. Jansen van Vuuren, E. Henning, M. Kleynhans, H.C. Terblanche, D. Crafford, C. Grobbelaar, S. Gray, P.S. Wood, C.C. Grant, D.C. Janse van Rensburg, P.E. Kruger, P.J. du Toit
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D. Priilaid,P. van Rensburg
AbstractWorking with a set of 35 South African wine brands identified in Priilaid and Van Rensburg (2010a), this study presents two brand valuation techniques that combine non-ordinal wine valuation models with conventional methods of valuation. The firs...
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D. Priilaid,P. Van Rensburg
AbstractProceeding from work that identifies price as an extrinsic cue that can mediate between a wine?s perceived and intrinsic merit, the brand construct is presented as an additional potential mediator. Here we define (1) ?functional? brands as repres...
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M. Jansen Van Rensburg,P. Venter,J. W. Strydom
AbstractCommercial reality demands long and lasting relationships that are beneficial to both advertising agencies and their clients. This article presents a conceptual model to illustrate the salient choice criteria employed by advertisers when renewing...
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P. L.S. Ackermann,W. P.J. Van Rensburg
AbstractFactors in considering the granting of credit in consumer banking In this study the authors attempt to identify underlying factors from various evaluation criteria (as observed by bank managers) in considering the granting of credit in consumer ...
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P. L.S. Ackermann,W. P.J. Van Rensburg
AbstractThe relative importance of evaluation criteria as observed by bank managers in consumer banking This study has the following objectives: (i) To determine the relative importance of various evaluation criteria (as observed by bank managers) in con...
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P. L.S. Ackermann,W. P. Jansen van Rensburg
AbstractThe prediction of credit risk by means of biographic variables: Is this the answer? The objective of this study is to identify specific biographical variables, to quantity them and to investigate their relative importance in the prediction of cre...
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