3 Artículos

Exploratory Study of Cigarette Consumption Behavior: Perspective of Motive, Brand and Cigarette Advertisement

Acceso

en línea

Tony Wijaya,Nurhadi Nurhadi,Andreas Mahendro Kuncoro 10.21831/economia.v13i2.12128 Pág. 109 - 117

Abstract: Exploratory Study of Cigarette Consumption Behavior: Perspective of Motive, Brand and Cigarette Advertisement. This study aims to explore the primary motives of cigarette consumption behavior, opinions related to the cigarette brand and adverti... ver más

Revista: Jurnal Economia Formato: Electrónico

Tabla de contenido: Vol: 13 Num: Vol 13, No 2: October 2017 Par: 0 Año: 2017

Message appeal and presentation order of public service advertisement: an experimental study of egg enriched with omega-3 promotion

Acceso

en línea

Suci Paramitasari Syahlani,Bernardinus Maria Purwanto,Mujtahidah Anggrian Ummul Muzayyanah Pág. 221 - 228

Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compa... ver más

Revista: Journal of Economics, Business & Accountancy Formato: Electrónico

Tabla de contenido: Vol: 17 Num: 2 Par: 0 Año: 2014

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