3   Artículos

 
en línea
Donato de Rosa, Elisa Morales Tirado and Giuseppe Mingione    
With the mandatory requirement for more efficient aircraft due to both economic and environmental purposes, academy and industry are exploring new aircraft design opportunities including the concepts of hybrid-electric and fully electric vehicles. Within... ver más
Revista: Aerospace    Formato: Electrónico

 
en línea
O. Muroyiwa,R. Abratt,M. Mingione    
AbstractThe purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions tha... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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