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Diana Prihoanca
The accession of Romania to the European Union on the 1st of January, 2007, after the Accession Treaty, signed on the 25th of April, 2005, was ratified by all the Member States of the Union, led to changes in the legislative environment governing the ele...
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Diana Prihoanca,Brându?a-Mariana Amalancei
Romania?s adherence to the European Union implied the previous and entire acceptance of the Community acquis in force on 31st of December 1999. Our country didn?t request any period of transition or of derogation in this meaning, being among the first st...
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Diana Prihoanca
Under the conditions of the economic crises, the ?First Home? program was launched on the banking market in Romania in 2009 - a banking product with strong social implications guaranteed by its advantages. In this paper, the ?first home? product is prese...
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Diana Prihoanca
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view ar...
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