3   Artículos

 
en línea
S. Cassim,K. McIntosh    
AbstractIn-school marketing is a global phenomenon that has recently become the focus of much debate and criticism. Concerns about the potentially negative impact marketing practices may have on school going children have been raised across the globe. In... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
D. Harker,S. Cassim    
AbstractThe regulation of advertising is a controversial and difficult process, and many schemes around the world opt for a self-regulatory approach to curb unacceptable advertising. However, when schemes are established or reformulated, most countries l... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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