25   Artículos

 
en línea
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac    
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Ângela Leite, Anabela Rodrigues and Sílvia Lopes    
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Wahdiyat Moko,Dunga Dwi Barinta,Cicik Retno Wati     Pág. 29 - 44
This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is t... ver más
Revista: Management and Economics Journal (MEC-J)    Formato: Electrónico

 
en línea
Muhammad Sarmad,Naeem Ahmad,Muhammad Khan,Muhammad Irfan,Hajira Atta     Pág. 53 - 62
Social media has turned out to be a significant tool which reinforces both, consumer and firm to interact with each other and also modernizing the firm?s way of relationship with consumer. Based on the commitment-trust theory of relationship marketing th... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Hiroyasu Furukawa,Koki Matsumura,Susumu Harada     Pág. 158 - 168
Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and brand commitment. Consumption value theory postulates t... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Yakup AKGÜL, Hadi RUBACI     Pág. 239 - 248
Although there are many implications regarding customer experience, retention, loyalty etc. the comprehensive approach for digital customer engagement still needs more attention. Digital platforms leave customer alone with his or her community without ba... ver más
Revista: Journal of Life Economics    Formato: Electrónico

 
en línea
Najwan Adileh,Özgür Çengel     Pág. 79 - 91
Revista: International Journal of Commerce and Finance    Formato: Electrónico

 
en línea
Gail M. Dludla,Siphiwe Dlamini    
AbstractBackground: At the heart and depth of building a strong and prosperous brand in the marketplace, is brand orientation. A few studies have investigated the conceptualisation of brand orientation in relation to brand loyalty, as well as the in... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Aldeline Nolita Devia,Siti Aisjah,Astrid Puspaningrum     Pág. 161 - 170
 This study discusses the effect of Brand Experience and service quality on customer loyalty mediated customer satisfaction. The purpose of this study was to determine and analyze in depth the effect of brand experience and service quality on custom... ver más
Revista: Management and Economics Journal (MEC-J)    Formato: Electrónico

 
en línea
Hasnizam Shaari,Intan Shafinaz Ahmad     Pág. 209 - 215
  Brand commitment studies had gained considerable attention in today?s marketing practices. Sustaining the brand competitive advantages become challenging especially in the context of digital marketing.  Development of Web 2.0 that enable... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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